About Us
Welcome to Stevie & Co., a brand where passion for fitness meets a love for fashion, all with a commitment to empowering women on their wellness journey. Founded by Stevie and Jared Taub in early 2023, our brand initially launched as Muscle Milfs Fit, a destination for stylish athletic apparel. As our vision grew, we felt it was time to expand and encompass more than just fitness wear. With that, Stevie & Co. was born—a full-blown boutique offering curated fashion finds and thoughtful gifts for the everyday mom, wife, and friend.
My personal journey into the world of fitness began in childhood, where I dedicated myself to gymnastics. Later, as a gym manager, I found fulfillment in helping others achieve their health goals. Yet, it was my own struggles with body dysmorphia and eating disorders that truly shaped my mission. Through these challenges, I discovered the transformative power of self-love and the importance of seeking support. This realization fueled my determination to make a positive impact on women's lives, guiding them towards embracing self-care and prioritizing their well-being.
It was during this journey that my Aunt Jenny played a pivotal role. Jenny was more than just a relative; she was a beacon of style and grace, whose impeccable taste and poise left a permanent mark on me. Her influence extended far beyond mere aesthetics, shaping my approach to both fashion and business. Tragically, we lost Jenny in a sudden accident in 2023, but her spirit lives on in everything I do. She continues to inspire me, fueling my ambition and determination to succeed.
For many years, God has placed the idea of expanding my vision on my heart, and I finally took the leap of faith to create an online store that goes beyond athletic wear. As a result, we’ve rebranded to Stevie & Co., a name that reflects our broader mission. However, Muscle Milfs Fit remains a key part of our offerings and will continue as our dedicated athletic wear line available to customers.
At Stevie & Co., we’re not just a brand; we’re a supportive community dedicated to empowering women to feel and look their best, whether they’re hitting the gym, running errands, or dressing up for a special occasion. Join us on our journey as we continue to celebrate self-care, strength, empowerment, and style.